Ethnic Marketing Research
| Phone: 416-800-1216 | Email: info@digiverse.ca
What is Ethnic Marketing?
Also known as multicultural marketing or cross-cultural marketing, ethnic marketing research provides valuable data and insights on the different ethnicities that would not be considered part of the “general market”. Companies that are seeking to find ways to connect with different ethnic groups in the Canadian market can always reach out to Digiverse, as this our specialty.
An ethnicity is an expression made up of many dimensions. It stems from identities that include race, origin, ancestry, language and religion. It is molded by immigrations, and the intermarriage of people which can be a major attributing factor when it comes to a person and how they ethnically identify themselves. By understanding this, Digiverse is ready to serve your businesses research needs!
Digiverse & Ethnic Research
At Digiverse we can conduct ethnic marketing research with our highly qualified and culturally diverse team of Market Research Analyst. Allowing us to handle the complex nature of measuring the multicultural backgrounds, and processing the data to find the answers.
At Digiverse, our diverse team allows us to effectively carry our multicultural marketing strategies in the most effective way, while also allowing us to carry out market research for new immigrants to give them a voice.
In Canada, since 1867 we have had more than 17 million immigrants that have come to our great Country, and we welcome new immigrants each year. It is important to measure their identity and understand the complex nature of how their ethnic background can affect their opinion and view on products and services.
At Digiverse the ethnic communities and new immigrant communities are provided with an opportunity to voice their opinions. We realize that language can be a barrier when conducting marketing studies hence why our team can converse and write in multiple languages including but not limited too: French, Cantonese, Mandarin, Punjabi, Hindi, Urdu, Spanish, Arabic. Connect with Digiverse today!
Our Multicultural Marketing Strategy
With over 20% of the population being made up of multicultural backgrounds, we understand that we need to be on top of the latest marketing trends. Our unique method ensures that the data from a segmented target that a company needs is provided. We achieve this by maintaining a continuous relationship with the multicultural community in Canada.
Ethnic Market Research Services
Digiverse can conduct Data Collection, Focus Groups and Intercept Marketing in the Ethnic community in Canada. Avoiding the reliance on call centers to do the work, we utilize Intercept Marketing to provide real time results. When can conduct market research on the small, medium or large scale. With teams all over Canada and based in Toronto, Vancouver, and Montreal we can also do provincial and national multicultural research.
We have provided Ethnic Market Research for many companies in Canada such as RBC, Minute Maid, Honda, Paypal and we look forward to including you in the list of our satisfied clientele, get in touch with us today by clicking here!
